It’s time to play!
PLAYPLADS is a mock identity system I created for the Nordatlantens Brygge—located in Copenhagen, Denmark—during the Summer 2022 semester as a student in the DIS Graphic Design Studio (MA). This project was created under the direction for designer Morten Noer Andersen. This identity system uses bright colors, lively typefaces and adorable country mascots to appeal to a younger Danish audience in the hopes of raising awareness and appreciation for Greenlandic, Icelandic, and Faroese culture in the heart of Copenhagen. PLAYPLADS is essentially a children’s event space located within the Nordatlantens Brygge that allows for families to interact with different elements of the three represented cultures in a novel way.
Introducing PLAYPLADS
Typefaces | Color Palette | Logomarks
Introducing the country mascots
Ulla | Ylur | Ebbi | Pilu
Meet Ulla the Explorer!
Ylur is an adorable Puffin, and they are Iceland’s NB mascot. Ylur’s name means “warmth” in Icelandic, and just like their name entails, they love watching and painting the sunrise every morning. Click the link below to learn more about their story!
Ulla is a Danish Holstein Cow, and they are Denmark’s NB mascot! They are a true explorer and love anything that relates to the great outdoors, from hiking to camping to sailing. Learn more about their story by following the link below!
Meet Ylur the Artisan!
Meet Ebbi the Scholar!
Ebbi is a Faroe Sheep who hails from the Faroe Islands. They are a bit of an introvert and enjoy reading in their bedroom after a long day at school. The best way to get Ebbi to open up is to mention the Lord of the Rings. Follow the link to learn more!
Meet Pilu the Healer!
Pilu is an Ice Bear as well as Greenland’s NB mascot! They enjoy long conversations by the campfire or picking Harebells, a native Greenlandic flower, from the field near their igloo. You can learn more about Pilu by clicking the link below!
The PLAYPLADS Posters
The PLAYPLADS Activity Book
