Our Visuals

Scalability.

We recognized early on that our brand typeface, Walkway, would be difficult to scale down due to its letterforms; thus, we chose to isolate our hand icon to create a separate “stamp” element. This icon will be printed on 1"x1" round stickers and used as a seal or given to customers as a freebie. Moreover, it will be featured as our profile picture on numerous social media platforms. Lastly, it is our hope that this hand will eventually become synonymous with the Pressed On. brand.