Our Brand
Who we are | What we do
Our Vision.
With the changes brought about by COVID-19, we sought to help foster a new normal and emphasize the importance of self-care. Getting your nails done shouldn’t be a hassle or pose any health risks; thus, we’ve designed a way for you to pamper yourself from home. We also wanted to create a product that is easy for our customer to use yet still affordable. We are a monthly nail subscription service that allows customers to choose three different sets of nails from various collections and artists as well as at different sizes and lengths for a consistent price.
Core Values.
We aim to promote accessibility and convenience, and we hope to bring you quality products at an affordable price. Pressed On. is the perfect solution for those looking to style their nails like a pro from home.
Tone and Voice.
Our web and unboxing experience are aimed at evoking a sense of luxury and fashion forward design. We promise to deliver the best products and ensure your user experience is as mess free as possible.
Our Market.
Our subscription box is made for young women between the ages of 16-34 who primarily live in the US and make a middle to high income, which allows them to spend their discretionary income on personal items like nail care. These women enjoy expressing their style through their fashion, and yes, this includes nails! We promise to ease the lives of our customers with the addition of this monthly subscription box.
The Competition.
With this subscription box, we are competing against services like Ipsy and Etsy. Comparatively, Pressed On. is priced at $24.99-$32.99/month.
The Launch.
We plan to run a pop-up in a large metropolitan area like LA or NYC with local nails artists, who are featured on our website, present. The pop-up would also be launched during the fall season. At the event, individuals who sign up for the pop-up would be able to meet the nail artists as well as get their nails done by them. Free swag like t-shirts and free products would also be available. Lastly, those that sign up for a subscription at the event would get 10% off first three months.
Promotion.
We will feature our products on Instagram Reels. Our first reel will show a woman having an at home spa day. The video will feature the woman opening up her Pressed On. subscription box. It will showcase what is in the box and how everything is packaged. She will also be putting the nails on to show viewers how easy it is to incorporate this into one’s self-care routine! Our Instagram account will also feature posts that picture a user is putting on nails, and we will promote with our hashtag #skipthemess.
